The Second Coming of Steve Jobs Review

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The Second Coming of Steve Jobs ReviewMy 86-year-old mother doesn't have an ATM card but she can use her VCR. She follows the stock market and asks me about Netscape and Yahoo, Intel and 3Com. The family agrees she's sharper than all of us together. So I'm sending her The Second Coming of Steve Jobs for two reasons. One it's the best read I've had in a while. Secondly it's a biography of an interesting man.
Deutschman is a terrific writer who zooms through a lot of esoteric Silicon Valley information in plain English. If you like to read biographies of Marie of Roumania, Edward Prince of Wales, Graham Greene, Madonna or any other public figure, you're going to like this book. It's a great story full of drama. Sure it tells some new anecdotes for computer devotees, professionals and groupies. Sure Jobs is the rock star of technology. But above all he seems to be a formidable charasmatic personality who contributed substantially to shaping our behavior at the end of the twentieth century. Time will tell if that's just a beginning, or if he's reached his peak.
Meanwhile his life is over-endowed with great stories and this book spins the tale. The man goes from working class to millionaire in three or four years; he goes from hippie zen boy to romantic dashing lover to family man in fifteen years (how many other forty-five year old men have reached that point?); he has already managed the invention of major hardware, software and manufacturing businesses; and he's developed an entire culture and way of life.
For me, three quarters through the book in one read on a rainy Monday, Deutschman offered two memorable observations. One refers to the fact that if Jobs had done a deal with IBM for the Next OS, we'd all be in a different place today. The other is that Jobs' personality is closest to a televangelist. I didn't know that piece about Next and IBM and it struck me as one of the weird turning points in computer history and made me sad for the clunkyness we struggle with on PCs today. Deutschman portrays Jobs' intensity as a personality; his changeability; his growth and maturing; and his inevitable conflicts.
I heard Deutschman speak about his book a few weeks ago and was expecting it to really trash Jobs. But it doesn't. It's a wonderful piece of a man's life. Perhaps we should compare it to The Mayor of Casterbridge, Thomas Hardy's great story of a rise and fall of a single human being.The Second Coming of Steve Jobs Overview

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