Great Companies, Great Returns: The Breakthrough Investing Strategy that Produces Great Returns over the Long- Term Cycle of Bull and Bear Markets Review

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Great Companies, Great Returns: The Breakthrough Investing Strategy that Produces Great Returns over the Long- Term Cycle of Bull and Bear Markets ReviewThe author had at least one glaring factual error -- Nokia's a Finnish, not Japanese company -- but the essence of this book is no less solid. The advice here is mostly repackaged from other sources in a form that is very useful and insightful. It's a lot common sense, but there are a few key insights that I found very influential:
* These companies have competitive advantages and tremendous staying power. * They are extremely recession-resistant and globally diversified (important in bear markets and recessions, which we will inevitably encounter again sometime in the future) * Because of their unique advantages they have unparalleled track records of continued above-average earnings growth
The author shows how a disciplined strategy of investing in these companies beats the market over the long-term. I think this advice, combined with dollar-cost averaging, is very useful.
On a personal note, I have just started assembling my portfolio, and unfortunately I have been obsessing too much over finding the best values, not overpaying, and worrying about whether prices on such companies are too high. I have also been struggling with whether to adopt an aggressive, mostly technology portfolio composition . This strategy has a place in a good portion of my portfolio and will be combined with tech stocks and some small- and mid-caps. The author shows that these companies are richly valued for good reasons and will continue to be highly valued for their consistent earnings growth. Also, I think that such a strategy is a better alternative to the S&P 500 index, which many people use to make sure they don't underperform the large cap market. Clearly, you can outperform the index by emphasizing quality companies and consistently investing in them over the long-term.Great Companies, Great Returns: The Breakthrough Investing Strategy that Produces Great Returns over the Long- Term Cycle of Bull and Bear Markets Overview

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